Sara Mullane

Sara Mullane https://saramullane.com Sara Mullane Tue, 13 Aug 2024 09:53:20 +0000 https://saramullane.com en Archewell https://saramullane.com/Archewell Tue, 13 Aug 2024 09:53:20 +0000 Sara Mullane https://saramullane.com/Archewell The Parents’ Network As they are currently designed, social media platforms are unsafe spaces for our children.And for parents whose children have been affected by social media harms, the world can be a lonely place.  We worked with the Archewell Foundation to launch a first of its kind support network for affected parents, The Parents’ Network with the ‘No Child Lost to Social Media’ campaign. My role on the project was primarily copywriting the website ready for launch. This included landing pages, mission statements, and adapting stories from parents to be web-ready.  Some samples of my writing are below, but the full website can be seen here. <img width="1840" height="1164" width_o="1840" height_o="1164" data-src="https://freight.cargo.site/t/original/i/d2dccab182f56324e9bba08c69cddb08ca3830ed7bdd1bebda20b2819118a2ef/Screenshot-2024-08-13-at-11.06.52.png" data-mid="216276935" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/d2dccab182f56324e9bba08c69cddb08ca3830ed7bdd1bebda20b2819118a2ef/Screenshot-2024-08-13-at-11.06.52.png" /> <img width="1642" height="862" width_o="1642" height_o="862" data-src="https://freight.cargo.site/t/original/i/ce9bd9caaa200ac65962ec6c0794dd03f64a0f42b597d55686053e5defbf16bf/Screenshot-2024-08-13-at-11.06.36.png" data-mid="216276934" border="0" data-scale="65" src="https://freight.cargo.site/w/1000/i/ce9bd9caaa200ac65962ec6c0794dd03f64a0f42b597d55686053e5defbf16bf/Screenshot-2024-08-13-at-11.06.36.png" /> Every Mind Matters https://saramullane.com/Every-Mind-Matters Thu, 29 Sep 2022 10:47:41 +0000 Sara Mullane https://saramullane.com/Every-Mind-Matters NHS Every Mind Matters 30 seconds to improve people’s mental health? Say hello to the most useful ad you’ve ever watched. We wanted to create a series of ads that gave a tangible benefit to the viewer’s mental health within the ad space itself. So in 30, 15, or even 6 seconds you’d try an action that could improve your mental health.  Our little ads ended up getting nearly 6 million interactions, including ‘mind plan’ completion on the EMM website, web visits, and reported self care actions. They also picked up a tidy number of awards. The Drum Awards Gold: Social Purpose: Not-For-Profit, Charity and Government 2023 PR Week Purpose Awards Best Health Cause Campaign Best Public Sector Campaign 2023 DMA Awards Bronze: Public Sector 2023 Campaign Media Week Awards Gold: Media Innovation Silver: Media Creativity £250k -£1m Silver: Media Idea £250k -£1m Ben Kinsella https://saramullane.com/Ben-Kinsella Tue, 30 Jan 2024 12:32:19 +0000 Sara Mullane https://saramullane.com/Ben-Kinsella Ben Kinsella Listening Posters What if we could make posters that only showed up when sirens were nearby? Using world first audio detection technology, we programmed billboards and bus stops around London to listen out for sirens. If one was within earshot our messages were deployed. Messages from real mums, who had concerns around their child’s safety.  These siren-triggered pleas cut through the noise, and passed on a message that if you won’t put your knife down for you, put it down for your mum. <img width="2000" height="998" width_o="2000" height_o="998" data-src="https://freight.cargo.site/t/original/i/c59e3e66932b3beb8aa5a5504c6aa31c3b13adfd776810af75492f8c7c338b73/BK_PreActivation_16x9_Static.jpg" data-mid="203185166" border="0" src="https://freight.cargo.site/w/1000/i/c59e3e66932b3beb8aa5a5504c6aa31c3b13adfd776810af75492f8c7c338b73/BK_PreActivation_16x9_Static.jpg" /> Bowel Cancer https://saramullane.com/Bowel-Cancer Thu, 29 Sep 2022 10:46:35 +0000 Sara Mullane https://saramullane.com/Bowel-Cancer NHS London Bowel Cancer Turns out, older men are reticent to save their own lives when it involves swabbing poo.  The solve? Put the word ‘poo’ in the headline in a large font. A gorgeously effective campaign that relied on powerfully simple headlines. <img width="1190" height="841" width_o="1190" height_o="841" data-src="https://freight.cargo.site/t/original/i/22f995be67ad67d2d0d040aaa3aeb9f88b8f9c112b2743d2c2ec065cb55164ae/PRO28054D_NHS_BowelScreening_A3Landscape_v5_AH.jpg" data-mid="155377660" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/22f995be67ad67d2d0d040aaa3aeb9f88b8f9c112b2743d2c2ec065cb55164ae/PRO28054D_NHS_BowelScreening_A3Landscape_v5_AH.jpg" />          <img width="4960" height="3507" width_o="4960" height_o="3507" data-src="https://freight.cargo.site/t/original/i/c9140ba27bccc5134f37161a4a3b30a445715f967f7331bd35681ce60909d583/PRO28054D_NHS_BowelScreening_A3Landscape_v8_AH.jpg" data-mid="155377681" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/c9140ba27bccc5134f37161a4a3b30a445715f967f7331bd35681ce60909d583/PRO28054D_NHS_BowelScreening_A3Landscape_v8_AH.jpg" /><img width="2480" height="1753" width_o="2480" height_o="1753" data-src="https://freight.cargo.site/t/original/i/7bbd0a85ec198a4599ab08b2096d3ee5a9f95eab5105f1cc87535e672ec5dd84/PRO28054D_NHS_BowelScreening_A3Landscape_v7_AH.jpg" data-mid="155377671" border="0" src="https://freight.cargo.site/w/1000/i/7bbd0a85ec198a4599ab08b2096d3ee5a9f95eab5105f1cc87535e672ec5dd84/PRO28054D_NHS_BowelScreening_A3Landscape_v7_AH.jpg" /><img width="2635" height="1643" width_o="2635" height_o="1643" data-src="https://freight.cargo.site/t/original/i/dcbcd43d9b23e4202a515d80f3b8294f1b31384904f248654c6463ccfd04197a/IMG_24367.jpg" data-mid="155377861" border="0" src="https://freight.cargo.site/w/1000/i/dcbcd43d9b23e4202a515d80f3b8294f1b31384904f248654c6463ccfd04197a/IMG_24367.jpg" /> Stoptober https://saramullane.com/Stoptober Wed, 13 Oct 2021 20:43:46 +0000 Sara Mullane https://saramullane.com/Stoptober Public Health England Stoptober 2021/2022 After the rousing success of our 2020 Stoptober campaign where the entire country stopped smoking, there was no need for a 2021 campaign. Oh. Wait.  This year, our big idea was to reframe when you stop smoking as when you start doing so much more.  It was so successful, they decided to rerun it in 2022. Winning. <img width="2160" height="3840" width_o="2160" height_o="3840" data-src="https://freight.cargo.site/t/original/i/c6b13093e7a49a9e91be8ec13b43681cfd7cbdb69de41359472bec4b900b4f01/PRO-22888-PHE-Stoptoper-2021-2160x3840-Balloon.jpg" data-mid="121555789" border="0" src="https://freight.cargo.site/w/1000/i/c6b13093e7a49a9e91be8ec13b43681cfd7cbdb69de41359472bec4b900b4f01/PRO-22888-PHE-Stoptoper-2021-2160x3840-Balloon.jpg" /> <img width="2160" height="3840" width_o="2160" height_o="3840" data-src="https://freight.cargo.site/t/original/i/70b6dc29daa93dbd639f8a0a7acbf08ad72cec7d22cd6bc33398b51aba20a65a/PRO-22888-PHE-Stoptoper-2021-2160x3840-Pig.jpg" data-mid="121555793" border="0" src="https://freight.cargo.site/w/1000/i/70b6dc29daa93dbd639f8a0a7acbf08ad72cec7d22cd6bc33398b51aba20a65a/PRO-22888-PHE-Stoptoper-2021-2160x3840-Pig.jpg" /> <img width="2160" height="3840" width_o="2160" height_o="3840" data-src="https://freight.cargo.site/t/original/i/b687a7656467b2f55f97074610a2d04abf5fbcaefb032a102b767e82bb341c5e/PRO-22888-PHE-Stoptoper-2021-2160x3840-GlitterBall.jpg" data-mid="121555791" border="0" src="https://freight.cargo.site/w/1000/i/b687a7656467b2f55f97074610a2d04abf5fbcaefb032a102b767e82bb341c5e/PRO-22888-PHE-Stoptoper-2021-2160x3840-GlitterBall.jpg" /> <img width="2160" height="3840" width_o="2160" height_o="3840" data-src="https://freight.cargo.site/t/original/i/e3207a7d936c65b6b99a0338511835930e4535d5fe98e374a5f36c72b506a664/PRO-22888-PHE-Stoptoper-2021-2160x3840-Goal.jpg" data-mid="121555792" border="0" src="https://freight.cargo.site/w/1000/i/e3207a7d936c65b6b99a0338511835930e4535d5fe98e374a5f36c72b506a664/PRO-22888-PHE-Stoptoper-2021-2160x3840-Goal.jpg" /> The Ben Kinsella Trust https://saramullane.com/The-Ben-Kinsella-Trust Wed, 13 Oct 2021 20:30:55 +0000 Sara Mullane https://saramullane.com/The-Ben-Kinsella-Trust The Ben Kinsella TrustShout out to my Son Knife crime. Mother's Day. Two things that don't immediately click together. But what if they could? What if mothers could prove to be the most powerful force in stopping their sons from carrying a knife? We worked proactively with the Ben Kinsella Trust to create a series of radio ads designed like the 'Shout Out's you find on popular radio stations. These were voiced by real mums. With real sons. And real concerns. It was an emotional recording session all round. But it was worth it. Media coverage, playouts on popular radio stations, shares, a Cannes Lion nomination, a Campaign Big Award, a ruling of it being the second best radio ad of 2019. The metrics of success are impossible to judge on this campaign, but if it made just one person think twice about carrying a knife then in our eyes, it worked. <img width="1130" height="800" width_o="1130" height_o="800" data-src="https://freight.cargo.site/t/original/i/af25a86f0198ce9ae08a39fceacf150d9e2a1680ed279dd1551b96597cffc09a/b992f3_3cd40bb09d5f483d8064de6af412df99mv2-2.jpg" data-mid="121555007" border="0" src="https://freight.cargo.site/w/1000/i/af25a86f0198ce9ae08a39fceacf150d9e2a1680ed279dd1551b96597cffc09a/b992f3_3cd40bb09d5f483d8064de6af412df99mv2-2.jpg" /> Homepage https://saramullane.com/Homepage Wed, 13 Oct 2021 20:30:58 +0000 Sara Mullane https://saramullane.com/Homepage