Public Health England
Stoptober 2021/2022
After the rousing success of our 2020 Stoptober campaign where the entire country stopped smoking, there was no need for a 2021 campaign. Oh. Wait.
This year, our big idea was to reframe when you stop smoking as when you start doing so much more.
It was so successful, they decided to rerun it in 2022. Winning.
Stoptober 2021/2022
After the rousing success of our 2020 Stoptober campaign where the entire country stopped smoking, there was no need for a 2021 campaign. Oh. Wait.
This year, our big idea was to reframe when you stop smoking as when you start doing so much more.
It was so successful, they decided to rerun it in 2022. Winning.
