Every Mind Matters
30 seconds to improve people’s mental health?
Say hello to the most useful ad you’ve ever watched. We wanted to create a series of ads that gave a tangible benefit to the viewer’s mental health within the ad space itself. So in 30, 15, or even 6 seconds you’d try an action that could improve your mental health.
Say hello to the most useful ad you’ve ever watched. We wanted to create a series of ads that gave a tangible benefit to the viewer’s mental health within the ad space itself. So in 30, 15, or even 6 seconds you’d try an action that could improve your mental health.
Our little ads ended up getting nearly 6 million interactions, including ‘mind plan’ completion on the EMM website, web visits, and reported self care actions.
They also picked up a tidy number of awards.
The Drum Awards
Gold: Social Purpose: Not-For-Profit, Charity and Government
2023 PR Week Purpose Awards
Best Health Cause Campaign
Best Public Sector Campaign
2023 DMA Awards
Bronze: Public Sector
2023 Campaign Media Week Awards
Gold: Media Innovation
Silver: Media Creativity £250k -£1m
Silver: Media Idea £250k -£1m
They also picked up a tidy number of awards.
The Drum Awards
Gold: Social Purpose: Not-For-Profit, Charity and Government
2023 PR Week Purpose Awards
Best Health Cause Campaign
Best Public Sector Campaign
2023 DMA Awards
Bronze: Public Sector
2023 Campaign Media Week Awards
Gold: Media Innovation
Silver: Media Creativity £250k -£1m
Silver: Media Idea £250k -£1m