Bowel Cancer
Turns out, older men are reticent to save their own lives when it involves swabbing poo. The solve? Put the word ‘poo’ in the headline in a large font.
A gorgeously effective campaign that relied on powerfully simple headlines.
Bowel Cancer
Turns out, older men are reticent to save their own lives when it involves swabbing poo. The solve? Put the word ‘poo’ in the headline in a large font.
A gorgeously effective campaign that relied on powerfully simple headlines.